AI Policy


Emergy utilizes artificial intelligence (AI) technology to enhance our coaching processes and improve the customer experience. This document defines the principles and practices that guide the ethical and responsible use of AI in our company’s operations.


Responsibility and security

All our AI solutions are designed and implemented in accordance with ethical guidelines and the principles of transparency. We respect the privacy of our customers and employees. We only use AI tools with personal data after carefully evaluating the necessity and benefit to the data subject, followed by a thorough risk assessment in accordance with the European Union’s AI Act.

AI solutions are designed to protect personal data and rights and we transparently inform subjects of where and how we utilise their data. We ensure the security of our AI applications by using the best available security practices.

Quality and purpose

We understand that we carry the responsibility of the quality of our AI solutions. We as humans lead the AI activities to ensure quality. We use AI with the best interest of our customers in mind. 


Privacy and Data Protection Management

  • The processing of personal data complies with applicable data protection laws, such as the EU General Data Protection Regulation (GDPR) and The Artificial Intelligence Act.
  • Customers have the right to know if and how their data is used in AI applications.

Continuous Learning and Development

  • We commit to monitoring AI technology developments and updating our practices accordingly.
  • We are committed to keeping our staff updated on AI-related developments by organizing internal training sessions focused on the secure and transparent use of AI.


Emergy is committed to using AI in a way that supports our values and mission to provide high-quality coaching. We will continue to monitor technological developments and update our practices to ensure we remain at the forefront of ethical and responsible AI use.